Marco Silva says Everton will go to Manchester United on Sunday with the intention of matching their illustrious hosts blow for blow.
The Blues are targeting a fourth Premier League win on the bounce at Old Trafford, with Silva insisting his side "have to be ourselves” when they take on Jose Mourinho’s team.
To that end, Silva is urging Everton to adopt the positive approach which secured successive victories over Fulham, Leicester City and Crystal Palace – and saw the Toffees jump above United in the Premier League table.
“The players have known since the first day [of Silva’s reign], that this is our way, it is our ambition as a club [to win every game]," Silva told evertontv.
“If you are working in a club like Everton, with a great history, you have to think and prepare in this way.
“We know Manchester United could obligate us to do different things because they are a very good team, with a very good manager, and we will see what the result is afterwards.
“But our objective will be the same [as always] – to prepare for the game and have a plan to win the match.”
Midfielder Andre Gomes became the latest of Silva’s summer signings to make an excellent first impression on Evertonians when the Portugal international delivered a fine debut display in the 2-0 win over Crystal Palace last week.
French defenders Lucas Digne and Kurt Zouma have made similarly bright starts to their Goodison Park careers, while the same is true of Brazilian international duo Richarlison and Bernard.
All five new players have seamlessly settled into the Club and at various junctures demonstrated the substance of their respective characters.
A sixth fresh face, Colombian centre-back Yerry Mina, who is waiting for his first action after overcoming a foot problem, is another big personality.
Asked if players require a strong character to thrive at a club of Everton’s scale – and, indeed, in one of his teams, Silva said, “Yes, first to play for Everton – not because of the coach but to play for Everton.
“I had this feeling before I joined Everton.
“And now I am 100 per cent sure, to play for this club – you have to be a quality football player, clearly – but you have to be a strong character and personality to come here and win and achieve important things.
“Normally, when you are playing football and love this job, you have this responsibility.
"Then, the bigger the club, the more responsibility you have. You must have a strong character to play, to achieve and to be ambitious.
“And to demand from yourself that you get better every day.”
Everton’s most recent success at Old Trafford came when Bryan Oviedo slammed home a late winner in December 2013.
Silva, then, appreciates it will be tall order to topple United on their own turf – Mourinho’s side has won two and drawn one of four Premier League home fixtures this term.
But the former Sporting Lisbon boss insists Everton’s players are fully on board with his plan to target victory in Manchester. Confident, too, following their fruitful form in the past month.
“We didn’t put anything different in our plan for the week,” added Silva.
“Our plan is to find solutions to win the match. It is the way the players feel from the beginning of the week and will feel on Sunday.
“We have to block a strong side, keep good defensive organisation and be strong in our defensive set-pieces… they are good in those moments.
“But when we have the ball, we have to be ourselves, we have to play to score goals."